FOX in no rush to bring “Avatar” to Blu-ray 3D but they do at least plan to bring it to Blu-ray in 2D by the end of JuneFebruary 3, 2010 – 2:46 pm - Posted by: Justin Sluss
FOX apparently is “in no hurry to rush ‘Avatar‘ to retail release” is the word we are hearing from a report from the folks over at Home Media Magazine. In the article it mentions that the studio and mainly its CEO Rupert Murdoch have stated they are in no real rush to bring James Cameron‘s blockbuster, billion-dollar grossing, Academy Award-nominated film to Blu-ray Disc (home video). They plan to keep it in theaters basically as long as possible and then at the technically end of the fiscal year (June 30th) they plan to bring it to home video (Blu-ray) but only in a 2D presentation. The head of FOX, Murdoch seems to not think that Blu-ray 3D is ready to handle the release or that his studio is ready, one of the two. This is a tragic shame in our honest opinion here at HighDefDiscNews, as we believe that “Avatar” is a film that will be vital to the launch and success of Blu-ray 3D. Stay tuned for more updates on this as we hear them and also stay tuned for a new article soon from our Lead Hardware Editor James Segars discussing even further how this could impact the future of 3D HDTV displays and especially Blu-ray 3D. Below is an excerpt from the article found over at Home Media Magazine.
With little slowdown to box office juggernaut Avatar, News Corp. said it is in no hurry to rush James Cameron’s fantasy film to DVD and Blu-ray Disc.
Speaking Feb. 2 in a call with investors, CEO Rupert Murdoch said the movie will contribute significantly to 20th Century Fox Studios’ operating profits over the next two quarters with the DVD/Blu-ray releases slated at the end of the fiscal year in June.
The studio includes 20th Century Fox Home Entertainment, among other ancillary properties.
Murdoch admitted that the studio’s operating income projections in the current fiscal year assume an Avatar DVD/Blu-ray release, but not in 3D.
“We’re not going to yank it out of theaters if it is doing $30 million a weekend,” News Corp. president Chase Carey said.
“We’ll keep it going,” added Murdoch, referring to the $95 million weekly box office Avatar is generating internationally.